You can tailor your ecommerce shopping journey for individual customers' preferences and needs based on the wealth of data collected about their shopping habits and interests. Ecommerce personalization capabilities have gone on steroids with advances in artificial intelligence and machine learning, enabling companies to operate more efficiently. Personalization techniques have become more agile and easy to set up in real time, allowing for "contextual personalization" that creates tailored online shopping experiences. AI-induced personalization has made chatbots smarter and more natural as communicators for shoppers to enlist as virtual advisors. Integrating smart search techniques can not only increase conversion rates but also give companies a competitive advantage by reducing consumer frustration from the get-go. Ecommerce personalization is no longer just about grabbing data without permission, but rather soliciting and leveraging user-provided data in a way that respects privacy. By automating personalization efforts, companies can streamline their marketing efforts and supply a customized shopping experience without wasting time on day-to-day merchandising tasks. Social media has become an essential platform for social commerce, where ecommerce businesses use social media platforms to make sales directly on social media, and building online communities is key to connecting with potential customers and promoting your brand.