Algolia is announcing new pricing that aligns with Shopify's pricing model, providing access to advanced features at lower price points. The partnership between Algolia and Shopify started in 2016 and has continuously improved the Shopify plug-in to address customer needs. Recent research shows that investments in search have a high ROI, doubling conversion rates on many e-commerce websites. Algolia offers advanced features such as real-time indexing, great search speed, and merchandising strategies to enhance Shopify shopping experiences. The new pricing model aims to make search and discovery more accessible for small retailers, with volume discounts for growing businesses, making it extremely cost-effective for Shopify customers.