Searchandising is an application of merchandising strategies to search results on websites, allowing brands to promote products directly to users as they explore. By taking control of their site's search rankings and promotions, businesses can increase conversion rates and revenue while providing a better customer experience. Searchandising incorporates merchandising from the beginning, aligning with business strategy, and utilizing data analytics to improve user behavior. It enables brands to tailor the search experience to customers' needs, promote specific products or categories, and reduce "no results" pages by offering useful content. A well-thought-out search merchandising strategy is vital for implementing marketing goals, built on a robust internal search engine that allows business users to adjust the search experience without technical teams.