###E-commerce Search and Discovery: A Key to Unlocking Customer Success` E-commerce search engines are often plagued by frustration, with customers struggling to find what they're looking for due to poor sorting options and irrelevant results. However, the solution lies not in making e-commerce search engines more like traditional search engines, but rather in creating a more user-friendly experience through discovery. This can be achieved through powerful autocomplete experiences, intuitive browsing pages, and effective filters and facets that provide precise results and personalized recommendations. By allowing users to start by either searching or navigating, then further refining their results, e-commerce businesses can enhance the filtering/faceting experience and offer content or products they are most likely to act on. Additionally, incorporating business ranking, merchandising, geo search, and unified, fluid search experiences will give customers a clear, intuitive search experience that will shorten their path to the shopping cart and leave them satisfied with the site.