When it comes to ecommerce usability, both effective product search and enlightening product discovery functionality are now integral to meeting customers' demands and expectations, not to mention raising conversion and profit. To thrive in this competitive e-landscape, businesses must be clear on the differences between these methodologies and respond accordingly. Product search involves looking carefully or thoroughly to find something, while product discovery involves becoming aware of something new, often through a passive process. Understanding customer shopping goals is crucial for accurately pinpointing what they want and providing fast and accurate search results. Businesses must prioritize both search and discovery, extending this prioritization beyond their website and into in-store interactions as part of the omnichannel approach. Companies that neglect product discovery techniques risk missing out on revenue, while those that implement leading Search and Discovery methods can deliver exceptional personalized user experiences and make customers loyal. By providing accurate search results and a seamless experience, businesses can raise conversion and profit.