Algolia observed a 66% increase in search traffic on Black Friday this year compared to the previous year, with a 110% increase across its retail customers in November. The pandemic has led to more online shopping, with smaller retailers and brands feeling the impact more than larger ones. Algolia's search data shows that shoppers are looking for comfort items like sweatpants and tracksuits, while consumer electronics such as office chairs and headphones are also in high demand. With over 4.5 billion search queries processed on Black Friday alone, Algolia supported numerous customers through spikes in traffic without any downtime or slowdowns. The platform's ability to provide lightning-fast, relevant search results at scale has been crucial for retailers during the holiday season.