Merchandising is a crucial aspect of retail businesses, including ecommerce sites, as it influences customer flow, product placement, and overall shopping experience. Digital merchandising can be tailored to the online surface space, leveraging data-driven design to deliver great results. Best practices for digital merchandising include being true to one's brand, providing high-quality photography, giving customers a reason to visit, being relevant, leveraging user content, creating an interactive shopping experience, and using search optimization techniques such as searchandising to drive sales and conversions. Searchandising is the process of curating search results in ways that drive sales, conversions, and KPIs for e-commerce stores, utilizing ranking and layout capabilities to guide the customer journey. By applying data-driven strategies, ecommerce sites can improve their performance and increase business outcomes through personalized experiences, optimized search result rankings, and targeted merchandising messages.