Company
Date Published
Author
Tanya Herman
Word count
1173
Language
English
Hacker News points
None

Summary

As the 2022 holiday season approaches, ecommerce businesses face unique opportunities and challenges due to the ongoing evolution of online shopping trends. In the US holiday season of 2021, consumers spent a significant amount of money, with notable trends including growing mobile usage, increasing use of curbside pickup, and rising popularity of Buy Now Pay Later services. To leverage these trends and make the most of marketing strategies, businesses must configure their search and navigation results to be more relevant, provide query suggestions to guide users, optimize their ecommerce platform for mobile devices, ensure a seamless omnichannel experience, and utilize analytics to inform merchandising decisions. Additionally, upgrading to a composable commerce architecture can provide flexibility, scalability, and reliability, allowing businesses to easily replace parts of their tech stack, minimize time to market, offer easy curbside pickup, and send personalized recommendations through email and social media marketing tools. By adapting to these trends and leveraging advanced ecommerce capabilities, businesses can make the 2022 holiday season their best online retail year yet.