Adobe Summit 2024 marked a significant milestone for the conference, with its host Michael Klein reflecting on his 15th summit and first as a non-Adobe employee. The event took place in Las Vegas, drawing approximately 11,000 attendees, down from over 20,000 pre-Covid. Despite this decline, Adobe produced a great conference with newsworthy product announcements, insightful keynotes, and engaging entertainment. The theme of AI Supercharging Digital Experiences was evident throughout the summit, with generative AI being a focal point. Adobe's mission has evolved to "Changing the world through personalized digital experiences," emphasizing the company's commitment to harnessing the power of generative AI. Key announcements included the integration of generative AI in Experience Cloud and Creative Cloud platforms, enabling brands to forge deeper connections with customers through personalized experiences. Other notable innovations included the Adobe Real-Time Customer Data Platform Collaboration, Content Supply Chain offerings, and partnerships such as Algolia's integration with Adobe Commerce, AEM, and Launch. The summit featured inspiring keynotes from Pfizer's Lidia Fonseca, Delta Airlines' Ed Bastian, and TSB Bank's Emma Springham, among others. The event highlighted the importance of AI in driving customer experience management and the need for a pragmatic approach to leveraging technology to deliver superior service and personalized experiences. Adobe is well-positioned to be the technology partner of choice, offering tools and expertise needed to thrive in an increasingly competitive landscape.