The Digital Expert Series, hosted by Algolia, features high-performing professionals who have successfully driven digital transformation strategies in leading businesses worldwide. In a recent session, Tovi Heilbronn, Director of Digital Product and Experience at Harry Rosen, discussed how the company partnered with Algolia to drive effective digital transformation. Key points include:
1. Vision: Harry Rosen aims to carry men's wear for leaders, visionaries, and creatives who drive communities, positioning itself in the confidence business.
2. Business Challenge: With approximately 10,000 products online across three distinct digital channels, Harry Rosen faces challenges in product discovery, brand projection, and inventory management.
3. Roadmap for Digital Transformation: Focus areas included technology, people, processes, and vendors. The company needed to scale its infrastructure, improve internal communication, and work with co-invested vendors.
4. Questions for Leaders: Beyond functionality, digital transformation leaders should consider customer excitement, differentiation, and scalability of solutions.
5. Success Milestones: Harry Rosen has seen a 68% increase in transactions, a higher conversion rate, and an 18% increase in average order value since implementing Algolia's solution. Future plans include refining the omni-channel purchase experience, personalization, tighter integration, and deployment of voice search.