When it comes to a good retail experience, brick-and-mortar stores are often associated with attractive displays, friendly salespeople, and easy returns. However, as more people turn to online shopping due to COVID-19 restrictions, retailers must adapt to provide a great digital retail experience that meets the evolving needs of their customers. This requires understanding customer behavior, using data analytics to inform product offerings and customer journey design, and providing a seamless omnichannel experience across multiple touchpoints. Key considerations include offering a prominent search bar with advanced functionality, structuring the site for easy navigation, and providing user-generated commentary to convey transparency and build trust. A successful retail strategy must also prioritize product quality, acknowledging mistakes and responding promptly to customer feedback. Investing in AI-powered search and discovery tools can further enhance the shopping experience, while Algolia's solutions can help retailers set up a powerful retail experience that rivals industry leaders like Amazon and Google.