Black Friday and the holiday season are crucial for ecommerce businesses, with consumers spending $204.5 billion in the 2021 season. However, technical issues can lead to significant revenue losses during this period. To maximize sales while avoiding pitfalls, online retailers should focus on optimizing their search and discovery functionality. Ensuring a smooth mobile experience, keeping product databases up-to-date, leveraging search data analytics, and improving site search functionality are key strategies for success during the holiday season.