The B2B retail industry is shifting towards adopting B2C ecommerce best practices, requiring a well-planned digital transformation strategy to leverage omnichannel commerce solutions. This involves re-organizing the tech stack, architecture, and processes to provide flexibility, scalability, and competitive advantage. A key starting point for this journey is Search, which should be followed by browsing, filtering, and enhanced navigational experiences. Powerful search interfaces are crucial, with features like autocomplete, query suggestions, and B2B-specific solutions, such as product identification numbers. Successful implementations of these functionalities can be seen in companies like Under Armour, Selco, Dover, and Chomette, which have improved user experience and revenue through optimized Search and Navigation experiences. By investing in digital transformation, B2B ecommerce websites can free up time for human teams to focus on custom deals and added value advice, leading to higher average order volume and increased customer satisfaction.