Company
Date Published
July 13, 2024
Author
Ivana Ivanovic
Word count
888
Language
English
Hacker News points
None

Summary

The traditional linear search experience is no longer sufficient for modern customers who seek personalized and holistic experiences. Advanced search technologies, such as those used by top retailers like Cratejoy, L'Occitane En Provence, and Artsper, offer more than just a simple search bar. These technologies power the entire browsing experience, providing users with multiple paths to conversion based on their personal preferences and ways of processing information. Advanced features include faceted navigation, dynamic filtering, and personalized recommendations. By leveraging these advanced search capabilities, businesses can improve user experiences, increase conversions, and drive business results.