Retailers lose revenue when shoppers don't convert, and relevance is a key feature that drives conversion rates. AI tools automate the process proactively, suggesting business insights that wouldn't be surfaced with manual fine-tuning of system settings, such as generating synonym suggestions and re-ranking search results. Personalization is a powerful tool in eCommerce companies' toolboxes, capturing every signal from customer behaviors and interactions to analyze data and apply it across channels in real-time. AI-generated synonyms can improve search results for global companies, while AI optimizations can surface relevant support-related information, eliminating costs associated with maintaining large support teams. Successful brands leverage AI tools like Personalization and AI re-ranking to boost sales and customer conversions by tailoring the shopping experience for each user.