Algolia Personalization is a powerful tool that helps eCommerce companies create personalized shopping experiences for their customers by analyzing various customer behaviors and interactions, applying the data across every channel in real time, and providing a unified experience throughout the user journey. Successful brands like Gymshark, The Real Real, EyeBuyDirect, Honest Brew, and Videdressing use Algolia Personalization to differentiate themselves from the competition, improve customer loyalty, and increase conversions by offering relevant products based on individual preferences for activities, color, features, and fit. By implementing personalization in three main steps, companies can optimize their sales processes and maximize revenue while improving customer satisfaction and brand loyalty. The key to success lies in analyzing specific use cases and configuring the personalization strategy based on industry-specific facets or events that have higher importance than others.