Searchandising is the combination of search and merchandising, which allows businesses to enhance their customers' online shopping experience. It involves using elements of both search and merchandising to curate search results in a way that drives certain metrics. Searchandising benefits businesses by increasing revenue and conversion rates, while also improving customer satisfaction. By rewriting rules and pushing more relevant results closer to the top, searchandising ensures customers are served with content that is more suitable for them. Algolia's search platform enables marketers and ecommerce practitioners to implement searchandising effectively, leading to significant improvements in conversion rates, average order value, and overall revenue.