Cognitive search is a modern enterprise search solution that employs artificial intelligence technologies like natural language processing and machine learning to ingest, understand, organize, and query digital content from multiple data sources. It creates unique personalized search experiences for individuals by making sense of unstructured data and generating high-quality search results. Cognitive search improves search relevance and personalization, resulting in better user experiences, increased efficiency, and enhanced productivity. It helps organizations deliver fast search experiences, anticipate search queries, and generate higher revenue through its ability to learn and improve over time.