In a recent CXOTalk podcast, Algolia CTO Sean Mullaney discussed how new AI solutions such as smarter search and personalization can greatly improve the online shopping experience. Ecommerce businesses have traditionally struggled with personalization and discovery, but advancements in technology now allow companies to leverage powerful tools at a fraction of the cost. New AI search understands intent and concepts, providing more accurate results even for complex queries. Personalization also benefits from AI as it can quickly learn from user data to improve recommendations and search results. Companies adopting AI should experiment with different algorithms to determine which drive the best business outcomes.