The ecommerce industry has experienced steady growth over the last 20 years, but the technology powering these sites has not changed much. Shoppers still have to do most of the work to find products they want, and the shopping experience feels subpar. However, with breakthroughs in Artificial Intelligence (AI), ecommerce is about to undergo a significant transformation. AI can now understand human language better than ever before, allowing for more sophisticated search experiences that match users with perfect products regardless of keywords. This will lead to improved ranking systems, personalized recommendations, and expert advice from chatbots within the site. Additionally, AI models will be able to provide vivid and multi-dimensional product information, using images, videos, and text to give customers expert advice on products. The industry is shifting from intuition-based decision making to a science-driven approach, where A/B tests and experimentation provide statistically significant evidence for improvement. With these advancements, ecommerce businesses can now provide seamless and personalized customer experiences like never before, and companies can capitalize on new possibilities presented by AI to meet business and customer goals.