Virtual shopping assistants are becoming increasingly popular in the ecommerce industry due to their ability to provide personalized product recommendations and resolve customer queries through a conversational experience. The chatbot market is expected to reach $454.8 million by 2027, highlighting the growing importance of conversational commerce. However, creating a smooth virtual-agent end-user experience for meeting customer needs isn't easy for online retailers. To ensure that your ecommerce store virtual assistant helps streamline shopper interactions and provides excellent real-time customer support, it is crucial to be transparent about recommendation practices, offer diverse responses, respect data privacy, provide a seamless handover process from AI to human representatives, and incorporate brand-specific data in AI training.