You think your search engine really is powered by AI? Well maybe it is… or maybe not. Some companies outsource the problem of creating semantic search, writing rules and adjusting results to appear as if it's AI-powered, but it's actually keyword-based search with some manual adjustments. Real AI understands natural language and intent behind queries, providing accurate and relevant results without the need for custom rules or explanations. With real AI search, you can expect features like automatic typo correction, handling of long-tail searches, and optimization for all queries, not just top ones. Additionally, real AI search eliminates the need for manual relevance rules and provides explainable results, unlike "black box" models that are often opaque and complex.