The race to build new search and discovery through AI innovation is heating up. With the advent of native, AI-powered search, businesses can deliver significantly better results with a more human-like understanding. New algorithms and technologies are making it easier for any business to implement AI search at a fraction of the cost. This technology offers numerous benefits such as improved customer experience, reduced workload, increased sales through personalized recommendations, and enhanced search capabilities in large marketplaces. AI search also improves natural language processing, enabling users to interact with their favorite apps using common phrases for better results. Overall, AI search is set to revolutionize the way businesses operate by providing a more engaging, efficient, and user-friendly experience.