The data economy in Europe is being driven forward by people with the necessary skills, but there are challenges in finding the right talent. The technology sector has grown exponentially over the past decade, but it's evolving faster than our ability to keep up, leading to a widening digital skills gap. There aren't enough people with the types of skills needed to work in the data economy, and this is exacerbated by the rise of Generative AI. Businesses are struggling to recruit people with the necessary skills, and there's a need for strategic consideration from all sides to address this issue. Individuals also need to take responsibility for equipping themselves with the right skills and experiences. The data economy is a manifestation of innovation, and it needs to address its own skills gap as more companies emerge. With every innovative entrant, there will be gradual improvement in upskilling and evolving teams, which will plug the skills gap.