Slush is the world's leading startup event held annually in Helsinki, Finland. It facilitates meetings between promising startups and venture capitalists through matchmaking and pitching competitions. Due to COVID-19, Slush has focused on research instead of hosting events. Recently, they published 'Entrepreneurship Redefined,' a 97-page report based on data from 3,500 companies, 2,000 investors, and 10,000 event attendees. The study predicts that diversity, purpose-driven change, and revolutionary innovation will dominate the startup ecosystem in the coming decade. Aiven, a company working towards a new age of entrepreneurship, supports this forward-thinking research.