This tutorial guides users through the process of scraping Amazon product reviews using Apify, loading the data into Snowflake Cortex, and performing summarization. The integration of Apify and Snowflake Cortex via Airbyte simplifies data extraction and loading while providing powerful insights into customer sentiment and preferences. By utilizing advanced natural language processing techniques like Retrieval-Augmented Generation (RAG), businesses can gain valuable feedback from customer reviews to make informed decisions.