Easyway, a guest relationship management platform, uses AI-powered chat to automate communication for luxury hotels. The company aims to provide exceptional hospitality by delivering a 5-star experience throughout the guest's entire journey. With the assistance of AI21 Labs LLM, Easyway has been able to improve their product and streamline operations like check-in and check-out processes. By incorporating AI technology into their platform, Easyway enables hotels to automate communication and provide personalized attention to guests with 200 or more messages a day without relying on gimmicky chatbots.