In 2024, enterprises are expected to shift their focus from generative AI experimentation to practical implementation, facing challenges around ROI, cost management, and responsible AI practices. The year will see a move from LLMs to AI systems, the beginning of the Agentic era, and increased deployment of AI in workflows. Companies will also consider whether to become consumers or suppliers of AI technology. Enterprises will demand tangible ROI on their AI investments and focus more on production use cases than experimentation.