Amazon has launched Amazon Live, a home-shopping streaming-video hub on its website and app. This move signifies the growing trend of live video shopping experiences in Asia and the West. QVC has also been leveraging live video for years, with e-commerce sales accounting for nearly half of its annual revenue in 2016. E-commerce retailers should consider using live video broadcasting to engage customers worldwide and generate new revenue channels. Key tips include adding value through content, making it easy for customers to interact and shop, and creating a customized live video experience.