As younger audiences spend more time viewing content on mobile apps rather than traditional TV and streaming, media and entertainment brands need to enhance their streaming experience by embracing interactivity and mobile viewing. To achieve this, they must add features such as multi-camera live streams, user-generated content, personalized avatar overlays, and real-time functionality, which require ultra-low latency delivery and synchronization of data in real time. These interactive experiences not only keep viewers engaged for longer periods but also provide valuable first-party data from social interactions that can be analyzed by generative AI to uncover new trends and give companies a competitive edge. To enable these features, media brands need to move beyond traditional content delivery methods and adopt Agora's Software-Defined Real-Time Network (SD-RTN) technology, which ensures ultra-low latency and real-time synchronization of data for seamless interactive user experiences.