The pandemic has led to an increase in trading volumes by both experienced and new investors, driving a surge in online brokerages. However, this growth comes with unprecedented challenges such as work-from-home arrangements, mobile app dependency, revenue stream adjustments, and the need for greater customer personalization. Additionally, there is a rise in fraud within the finance industry. These challenges are pushing companies to look for technology solutions like Aerospike's NoSQL data platform to enable faster execution speeds, analytics, real-time customer experience, better security, lower TCO, and neutrality across platforms.