The Trade Desk has become the fastest growing demand-side platform in the industry by offering best-in-class technology for managing display, social, mobile, and video advertising campaigns. They have partnered with Aerospike to power their real-time bidding platform, leveraging Aerospike's Hybrid Memory Architecture™ (HMA) to deliver high performance and low latency. The partnership allows data vendors to access 50 billion anonymous user IDs instantly and process millions of queries per second with sub-millisecond latency. The Trade Desk runs ultra-high throughput workloads on Aerospike, supporting millions of queries per second at the edge for real-time bidding and peak loads of 20 million writes per second in its cold storage of user profiles.