NoSQL cloud databases are being increasingly adopted by businesses for various use cases such as artificial intelligence/machine learning, data science, big data analytics, advertising technology, customer 360, personalization, e-commerce, fraud prevention, financial services, gaming, internet of things, mobile applications, and sustainability. These databases offer benefits like fast response time, horizontal scalability, low latency, and the ability to handle large amounts of unstructured data. They support real-time analytics, predictive modeling, and personalized experiences, enabling businesses to make data-driven decisions, optimize spending, and improve customer engagement. By leveraging NoSQL cloud databases, companies can streamline their operations, reduce costs, and enhance their competitiveness in various industries.