Bad customer data costs companies six percent of their total sales, according to a UK Royal Mail survey. The overall cost of poor data quality for U.S. businesses is estimated at $3.1 trillion per year. As companies become more data-driven, ensuring reliable and high-quality data becomes critical. Data observability platforms offer a proactive approach to solving data quality issues by continuously monitoring and profiling data in motion, reducing the complexity and cost of ensuring data reliability. These platforms can help businesses meet SLAs, reduce cloud fees, and allow data engineers to focus on more strategic tasks.