In the retail industry, data observability plays a crucial role in various use cases such as forecasting and replenishment, inventory optimization, predictive pricing, smart merchandising, assortment planning, recommendation engines, and behavioral analytics. Data observability helps ensure the accuracy and optimal pricing of products by identifying and addressing data issues that may impact pricing models. By monitoring data pipelines and ensuring data quality, retailers can make informed decisions, align their inventory with market trends, and optimize assortment planning. Retailers deal with complex data pipelines involving multiple systems, both within the organization and those from external sources. Data observability ensures that behavioral analytics models are aligned with the most accurate and up-to-date data, enhancing the effectiveness of targeted marketing efforts.