In an interview with InsideBIGDATA, Acceldata's VP of Growth, Loretta Jones, discusses the importance of modern enterprises understanding their data and creating effective, reliable data pipelines. She highlights the challenges faced by businesses in combining operational data from multiple sources and achieving complete data observability. Data observability allows companies to monitor critical processes for business continuity, identify problems early on, reduce downtime, and make informed decisions based on data. To address these complexities, a multidimensional data observability solution is recommended, which provides visibility into the state of data, supporting systems, and transforming systems across the entire data lifecycle. This helps businesses understand what's happening with their enterprise data, including processing status, data quality, pipeline interruptions, and economic factors.