Product Lifecycle Management (PLM) is a comprehensive strategy that governs the entire lifecycle of a product, ensuring seamless collaboration across design, manufacturing, marketing, and support teams. By mastering stages such as concept design, development, and renewal, PLM helps businesses streamline workflows, improve product quality, and reduce costs. However, challenges like organizational silos and data overload require thoughtful solutions, including advanced tools like AI, IoT, and SaaS-based PLM platforms. Effective implementation of PLM can transform processes, optimize resources, and boost competitiveness across industries, with benefits such as accelerated product development, optimized resource allocation, enhanced product quality, cost savings, and improved customer satisfaction.