Poor data quality can lead to substantial financial losses for businesses, including operational inefficiencies, lost revenue opportunities, compliance penalties, inaccurate decision-making, and customer churn. Implementing data quality assurance (DQA) can help companies save money by preventing costly errors, enhancing decision-making, reducing operational costs, ensuring data compliance, and boosting customer retention. By investing in DQA, businesses can improve their overall performance, increase profitability, and create a foundation for future growth.