The text discusses the importance of cloud-based server backup in protecting critical business data from cyberattacks, hardware failures, and natural disasters. It highlights the advantages of cloud backups over traditional backups, including disaster recovery, data redundancy, scalability, cost efficiency, and security. The text also provides information on top-tier cloud backup providers such as Amazon Web Services (AWS), Microsoft Azure Backup, Google Cloud Backup, IBM Spectrum Protect, and Veeam Backup & Replication. Additionally, it offers smart strategies to reduce cloud backup costs, including tiered storage, data deduplication, retention policies, bandwidth optimization, reserved instances, and real-world success stories from organizations like Netflix, Coca-Cola, and Salesforce. Finally, the text introduces Acceldata's enterprise data observability platform as a solution for redefining cloud data management with comprehensive data observability and data management capabilities.