The role of customer feedback in business decisions has evolved significantly since the introduction of Gallup Polls and customer surveys. Today, businesses rely heavily on data to define goals, build product roadmaps, and create efficient strategies. Data plays a crucial role in various industries such as PaaS companies, IT service enterprises, manufacturing, logistics, hospitality, and banking. To successfully churn out data products that deliver business value, businesses need to operationalize the process from end to end by defining the business need, prioritizing according to the plan, iterating and evolving, creating the product/architecture, and ensuring data observability and monitoring.