Ravi Prasad, Global Head of Data and AI Strategy and Operations at Novartis, shares his insights on building a data-driven culture within an organization. He emphasizes the importance of partnering with business stakeholders to develop an enterprise data management program, which involves establishing a centralized data organization supported by functional business areas. Prasad outlines four foundational principles for fostering a data-driven culture: starting with business objectives and needs, co-creating data solutions, relying on change management and data literacy teams, and obtaining buy-in from top executives. By following these principles, data leaders can facilitate the necessary changes to achieve a data-driven organization.