The rise in connected fans and sports betting has led to an explosion of live sports data. Real-time communication is driving the next wave of data-driven transformations in sports, with consumers demanding up-to-date information delivered seamlessly across multiple devices. Live data streams from sports events attract large audiences and offer more revenue streams for partner businesses. In-platform betting experiences and platforms like Fantasy Football Fix are leveraging real-time data to create innovative fan experiences. Tennis Australia uses Ably's real-time infrastructure to provide live scores, updates, and commentary to its global audience of over 1 million users. Ably's Four Pillars of Dependability ensure uninterrupted performance, integrity, reliability, and availability for real-time messaging in sports and other industries.