Ably provides a generous free tier and fair pricing for its services, with paid packages starting at $9.99 per month. The platform offers transparent pricing, complete feature sets, and self-service options. Enterprise packages are now available, offering premium support, onboarding assistance, nominated customer success managers, custom configurations, guaranteed fixed pricing, no hard limits, Europe-only storage, early access to the roadmap, and a voice in shaping Ably's future features.