Ably is a realtime data delivery platform that aims to educate businesses about the potential of realtime technology in enhancing customer experience and differentiating from competitors. The company provides ideas for media, content, and publishing businesses on how they can use realtime platforms like Ably to innovate and differentiate. These include realtime content and publishing updates, reader engagement features, real-time advertising optimization, real-time content distribution, and collaboration tools for editors and journalists.