With conflated subscriptions, Ably Pub/Sub minimizes bandwidth usage, processing costs, and system load by delivering only the latest message within a defined conflation window, discarding outdated updates. This feature is ideal for high-frequency applications where only the most recent state matters, such as stock price dashboards, live location tracking, sports scoreboards, and live analytics dashboards, reducing redundant processing, optimizing bandwidth usage, decreasing computational load, and simplifying development. Conflated subscriptions can be enabled at the channel level with a simple configuration, providing seamless message delivery while ensuring clients receive timely updates without unnecessary data.