Ably Pub/Sub has introduced server-side batching and conflated subscriptions to help reduce costs and performance challenges associated with high-scale, high-frequency messaging. These features enable developers to process high-frequency updates more efficiently without sacrificing accuracy, reliability, or latency. Server-side batching groups multiple messages into a single batch before sending them to subscribers, reducing message count and bandwidth usage, while conflated subscriptions deliver only the latest update within a defined interval, minimizing unnecessary data transfer and optimizing bandwidth usage. These optimizations work together to help developers handle high-throughput messaging more efficiently without sacrificing performance or real-time accuracy.