The sports betting industry is rapidly growing due to changing regulations, technological advancements, and a strong desire for real-time interactions from consumers. To sustain this growth, data providers and betting companies must ensure fast, low latency delivery of data and services, even as they scale operations worldwide. Low latency is crucial in the sports betting ecosystem, as every second matters for bettors, and delays can impact user retention and create financial exposure for operators. Consistent low latency and the ability to handle disconnections are key infrastructure requirements to ensure a consistent user experience, regardless of location or time. Companies like Genius Sports deliver critical data at a global scale using cloud-native distributed infrastructure that leverages WebSocket-based realtime data streaming solutions. As the industry becomes more competitive, betting companies are incorporating innovative ways to deliver real-time experiences, such as interactive features and chat functionality, to keep their customers engaged and retain them on-platform.