Ably has expanded its push notification support to include web push notifications, in addition to iOS and Android devices. Developers can easily integrate web push into their applications with just a few lines of code, providing a seamless experience across all major platforms. Ably supports both pub/sub and direct device delivery methods for sending notifications. The optimal method depends on the specific use case. With Ably's push admin API, backend servers can manage tasks related to push notifications such as registering devices or browsers, managing subscriptions, and sending notifications directly to devices, browsers, or users.