6 non-negotiable parts of an email message you need to include

There are certain marketing channels that are non-negotiable for every business, including social media presence and email marketing, which is the most effective channel with a high ROI of $36 for every dollar spent, sending over 360 billion emails daily. A strong subject line and preheader are crucial to enticing recipients to open the email, while clear sender information helps build trust and reduces deletions. The body text should justify the email's existence and make the recipient glad they read it, a clear call to action drives the recipient to take action, and a comprehensive email footer contains essential information such as contact details, business street address, legal information, social proof, social media links, website link, FAQs, and company logo.