January 2025 Update to FCC’s Lead Generation Rules

Starting in January 2025, the FCC will implement new rules regarding lead generation and consumer consent for marketing purposes. These changes aim to close a loophole that allows businesses to send calls or texts from multiple marketing partners based on one consumer consent. Under the new rule, separate consent must be obtained from consumers for each marketing partner. Businesses using text message or voice marketing campaigns will need to ensure proper consent is received for each company they represent to stay compliant with these rules and avoid potential legal issues.